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Advertising on The Standard Japan

We accept display advertising and newsletter sponsorship. We do not sell editorial coverage in any form. Ask us for current traffic figures; we will send numbers from our analytics rather than estimates.

Who reads us

Visitors planning a trip

English-language readers deciding when to go, where to stay and how to get around, usually weeks or months before they travel.

People living in Japan

Japanese-language readers planning trips inside Japan: long weekends, seasonal crowds and where to book a stay.

Residents and newcomers

Readers settling into life in Japan: healthcare, banking, visas and neighborhoods.

What we offer

Display advertising

Clearly marked ad placements on travel, food and culture pages. Ads never appear inside the article text, and never on our education guides.

Newsletter sponsorship

A labeled sponsor slot in our newsletter. The editorial content of the newsletter is chosen by us alone.

What we don't sell

Sponsored or "native" articles
Guest posts and contributed articles
Paid links, link insertions or edits to existing articles
Paid reviews, rankings or coverage of any kind
Any advertising or partnership on our education guides

Some articles carry affiliate links, which are disclosed at the top of the article. Advertisers have no say over what we write. Read our editorial standards.

Get in touch

For display advertising or newsletter sponsorship, tell us what you have in mind.