Maya Yamamoto
Fashion & Culture Writer
28 years in Japan
Harajuku kid who never left. Covers street fashion and underground culture.
Grew up in Saitama, moved to Harajuku at 18. Been documenting street fashion and youth culture since 2015.
Tokyo
Expertise
Harajuku fashion, Japanese streetwear, underground culture, vintage
Articles by Maya Yamamoto
Culture
Goshuin in Japan: How to Collect Temple and Shrine Seals Without Being That Tourist
Aug 19·9m
How To
Japanese Business Hotel Quirks: Why There’s a Pajama, a Slipper Hierarchy, and a Lobby Toothbrush Bar
Aug 19·8m
Tokyo Guide
Nakano Broadway Guide: Mandarake, Hours, Access (Official Links)
Aug 19·8m
Tokyo Guide
Where to Shop for Kawaii Goods in Tokyo: A Neighborhood-by-Neighborhood Guide
Aug 13·8m
Culture
Purikura: How to Use Japan's Photo Sticker Booths
Aug 13·7m
Tokyo Guide
Sanrio Characters Guide: Who's Who Beyond Hello Kitty
Aug 13·8m
Fashion
Tokyo Sneaker Shopping: Where to Buy Rare and Exclusive Releases
Aug 13·7m
Fashion
Uniqlo in Japan: What's Actually Different From the Store Back Home
Aug 13·7m
Tokyo Guide
Don Quijote: The Complete Guide to Japan's Chaotic Discount Store
Aug 3·7m
Tokyo Guide
Akihabara Guide: Anime, Electronics, and Otaku Culture (2026)
Aug 1·10m
Fashion
Best Japanese Denim: Where to Buy Selvedge Jeans in Tokyo (2026)
Jul 30·8m
Tokyo Guide
Best Outdoor Rooftop Bars in Tokyo 2026 (Real Terraces)
Jun 6·12m
Food and Drink
Osaka Food Guide: What to Eat and Where (2026)
Jun 3·10m
Tokyo Guide
Nakameguro Guide 2026: Canal, Coffee, Sakura
Jun 1·10m
Fashion
Tokyo Vintage Shopping Guide: Where to Find the Real Stuff (2026)
Apr 2·10m
Fashion
Harajuku Street Fashion: The Underground Scene Nobody Shows You
Feb 20·8m
Fashion
Japanese Streetwear Brands You Should Know
Jan 15·7m